Call of Duty Black Ops 2 recently received a small update and many gamers noticed nothing significant until now. It appears that this update may have introduced some Snapchat marketing mechanics. In the Video from Youtuber Drift0r he spots some alterations to some of the maps in game assets. In particular as can be seen from the video below Snapchat icons can be found on the in game posters. These icons can be scanned in the Snapchat App to add CallofDuty as a contact within the App.
This stokes rumours that Call of Duty Black Ops 3 is about to be announced by Treyarch the developers of Call of Duty Black Ops 2. This snapchat implementation could be the first sign of a viral marketing campaign that is about to kick of to drive the hype. Earlier in the year rumours circulated that the new Treyarch Call of Duty title will be announced in May and this could be the first steps towards an announcement with over 4 weeks of subtle digital marketing to tease the announcement.