The Xbox One has been reduced to £239.99 by UK retailer Simply Games making it the lowest price seen so far for the console. In just over  a year the console has now seen a price drop in the region of £90 on hardware which is massive considering it was almost £100 more expensive than the PS4 at launch.

In addition to this some Xbox owners are reporting receiving emails from Xbox offering them a special promotional rate if they upgrade to an Xbox One presumably from their Xbox 360. It is not clear how long the promotion will last for in both cases but the Xbox offer is believed to be for the Halo Master Chief collection bundle Two controllers a play n charge kit plus Evovle! That is simply one incredible deal!